Social Media

Very few brands are fully tapping in to their full resources and detail when it comes to sharing across social media channels. I work with hotels and brands to strategise outside the box resulting in a strategy with content and stories that will engage with a current and potential audience.

My passion for luxury brands, luxury hospitality, and new businesses keeps me on top of trends, influencer contacts and fresh ideas on how brands can tap into a wider and tech-savvy audience that use social media for decision making.

Along with being updated with the best technology, it is becoming more and more vital for brands and hotels to showcase the pulse of their businesses.

I am working closely with my clients on video content, maximising upon their offers and behind the scenes to give a stronger picture and warm experience through social media. My current clients are working with me on:

• Instagram Reels creation: Video is king. Creating engaging, real and raw videos for independent businesses that will give a real sense of the brand and result in click throughs to the website.
• YouTube Channels: Create a YouTube channel where reels and content can be shared.
• Instagram Strategy: An overall strategy to drive enquiries, interest and engagement on instagram through fresh content, videos and story telling.
• LinkedIn Marketing Strategy and Thought Leadership: Supporting business leaders is the core of my work and I work closely with founders and entrepreneurs in improving their visibility on LinkedIn through thought leadership articles and advising on strategy.

I am also engaging with new markets and individuals that have in turn ended up booking and recommending brands and properties to friends. I have an online network of influencers and HNW individuals that are interested in hidden gems and on being educated. I constantly engage with them to showcase my clients and their work.

I have supported many luxury independent businesses on their social media strategies especially with Instagram and Facebook. In 2021 I also focused on Facebook Ads for clients which resulted in new business and a new channel.