by Saira Rasheed
ABOUT
I founded my consulting firm from a profound passion for the world of luxury hospitality, iconic brands, and the art of curating meaningful collaborations.
My mission is to empower elite brands with bespoke strategies designed to elevate their prestige, amplify their presence, and engage a discerning audience. I provide meticulously crafted solutions across digital marketing, offline visibility, and strategic brand partnerships, ensuring every initiative resonates with sophistication and impact.
I have had the privilege of collaborating with some of the most distinguished names in hospitality, including The Mandarin Oriental Hyde Park, The Lowell Hotel, and Hotel Alfred Sommier, among others, delivering results that reflect their unparalleled standards of excellence..
We were fortunate to be introduced to Saira Rasheed through industry associates. A global traveler with a special understanding of luxury. She has a keen sense of marketing, sales, and public relations across a multitude of specialties to include hospitality, fashion, luxury goods and charitable giving. She is a savvy marketer and connector for Luxury Hotels and Brands looking for cross Atlantic exposure. In a challenging post pandemic era, we found a very compatible style match. Her social media and marketing technology expertise has been invaluable. We wish Saira the very best as she builds a new dynamic roster of clients.
Gina Forte, Founder & Owner of the Atelier Group
I provide consultancy in digital marketing, strategic partnerships, competitor analysis, and experience auditing, helping brands grow presence and impact in ways that matter — positioning, narrative, and the alignment between what a brand promises and what people actually experience.
I use AI-driven insights, digital intelligence, and competitor benchmarking to inform strategy and identify opportunity. A core part of my work is auditing real-world and digital experiences to understand the gap between brand vision and lived reality, and to ensure the owner’s or leadership’s vision is reflected in how customers interact with the brand.
I also run a Breakfast Club initiative that brings together senior female leaders across industries for meaningful conversation and collaboration.
Alongside this, I work with hotels and luxury brands, auditing digital strategies and customer experiences, benchmarking competitors, and delivering reports that highlight alignment gaps and opportunities. I focus on the relationship between brand promise, guest perception, and operational reality — translating findings into practical strategy that strengthens positioning and experience.
I also design brand awareness initiatives and strategic events that elevate visibility and connect organisations with the right audiences. These are built with commercial purpose and strategic clarity, not volume or vanity exposure.
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The Breakfast Club
I recently had the pleasure of hosting an exquisite Breakfast Club at the stunning Beekman Hotel in New York City — an elegant and inspiring gathering that brought together a remarkable network of accomplished women.
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