Victoria Cator

A British luxury candles and home fragrance house, born in London and stocked at Fortnum & Mason as well as online, Victoria Cator London was a brand I worked with to elevate its digital presence and market reach. I collaborated closely with Victoria Cator to shape and execute a comprehensive digital marketing strategy spanning website development, SEO, newsletter marketing, and social media. This work significantly enhanced the brand’s visibility, conversions, and awareness both across the UK and internationally.

I also supported the brand in securing key partnerships within London and facilitated introductions to influential buyers in the United States. My strategic input included driving the brand to achieve top search engine rankings for luxury fragrance phrases, developing e-commerce strategies that increased revenue through creative product bundles, and advising on the re-engineering of the digital platform to optimise performance and customer experience.

My previous experience with Jo Malone and Ormonde Jayne enriched this work, giving me a broad and nuanced perspective across the fragrance industry and the luxury home fragrance space.

For more information contact saira@srpartnerships.com

‘On my first meeting with Saira, I was struck by her huge enthusiasm and zest for helping to grow small business through her creative marketing and consumer engagement skills. We have been working together for four months now and Saira has already expanded the business’s marketing capability through her networking mastery, knowledge of social media platforms, website interaction and branding initiatives. I could not recommend her more highly.’

Victoria Cator