The Lowell Hotel

I supported The Lowell Hotel in New York on its 100th-year celebration strategy, honouring its position as one of the city’s most iconic luxury properties. As a distinguished member of The Leading Hotels of the World, The Lowell holds a rare place within New York’s cultural and hospitality landscape.

In this role, I worked closely with the Owner and engaged directly with VIP clientele, advising on long-term positioning, guest experience, and brand evolution. My responsibilities encompassed shaping the overall strategy while refining the hotel’s digital presence to ensure it reflected both its enduring legacy and forward-looking vision.

This partnership provided invaluable insight into the expectations of ultra-high-net-worth guests and the shifting demands of the New York luxury market, reinforcing The Lowell’s standing as a landmark of refined hospitality.