Hotel Alfred Sommier

One of the rare hôtel particuliers in Paris, Hotel Alfred Sommier entrusted me with orchestrating the relaunch of its new website. I empowered the team with bespoke digital marketing training, delivered a rigorous competitive set analysis, and conducted a meticulous audit of the existing platform—strategically guiding the brand’s repositioning to enthrall a discerning international luxury audience.

We worked with Saira Rasheed as a consultant for the overhaul of our digital presence. Her knowledge on tech, luxury and independent hotels has been invaluable to the business and we are looking forward to workin with her on upcoming projects. As an independent family owned hotel in a city like Paris, having someone with the niche experience she brings to the table has opened up our vision on what we want our digital strategy and presence to look like.

Richard de Warren, Owner