Azza Fahmy

I supported the London launch of Azza Fahmy, the renowned Egyptian jewellery house, working closely with their team lead, Kris Betlem, to orchestrate both on- and off-site events. As part of this collaboration, I introduced the brand to London’s most prestigious hotels, influential businesswomen, and carefully selected potential partners, positioning Azza Fahmy within the city’s luxury and cultural landscape.

I have known Saira for a number of years now through my roles with CoutureLab, Theo Fennell and now with Azza Fahmy. Saira’s networking skills and abilities to link people and businesses together have helped me to create a dynamic business for Azza Fahmy in our new London store, the first outside of the Middle East

Kris Betlem, UK Brand Manager, Azza Fahmy