Archives: Projects

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Ananda in the Himalayas

Organised exclusive, highly curated Breakfast Club events in London, offering members of The Breakfast Club —leading women and industry trailblazers—a deep dive into the Ayurvedic practices of Ananda. The morning combined immersive wellness experiences with sophisticated networking, delivering an unparalleled luxury experience tailored for influential leaders. It was a pleasure curating this special event for such an interesting group of experiential and wellness enthusiasts … Read More Ananda in the Himalayas

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Hotel Alfred Sommier

One of the rare hôtel particuliers in Paris, Hotel Alfred Sommier entrusted me with orchestrating the relaunch of its new website. I empowered the team with bespoke digital marketing training, delivered a rigorous competitive set analysis, and conducted a meticulous audit of the existing platform—strategically guiding the brand’s repositioning to enthrall a discerning international luxury audience. We worked with Saira Rasheed as a consultant … Read More Hotel Alfred Sommier

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The Fifth Avenue Hotel

I delivered an in-depth digital marketing training programme for the team at The Fifth Avenue Hotel ahead of its pre-opening, designed to equip them with the tools and insights needed to enter the highly competitive New York market. The training covered targeted hotel platforms, the effective use of calls to action, competitive set research, and a comprehensive understanding of how digital channels and websites … Read More The Fifth Avenue Hotel

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Epara Skincare

Epara Skincare, founded by Ozohu Adoh, is a luxury skincare brand addressing common yet complex skincare concerns, including hyperpigmentation, with precision and elegance. I applied my marketing expertise to help the brand elevate its digital presence, enhance visibility, and develop a sophisticated newsletter strategy. Through a combination of targeted content, audience segmentation, and strategic communication, I strengthened the brand’s connection with both existing and … Read More Epara Skincare

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Gina Forte – Atelier Group

I have been working closely with Gina Forte on her social media strategy, marketing and supporting her with online networking with the right travel partners. The pandemic lock down has given us the opportunity to align the message we have on behalf of the clients Atelier Group represents and ensure they are being represented across all our channels. We were fortunate to be introduced … Read More Gina Forte – Atelier Group

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Victoria Cator

Victoria Cator, London, Luxury Candles and Home Fragrance Brand

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Jordan Alexander

US based jewellery designer, Theresa Bruno

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Aro Digital Strategy

I began my career with Aro Digital Strategy in 2012 as a full-time member of the team, and later continued my collaboration with the firm as a client. During this time, I worked in close partnership with the Managing Director to uncover and develop opportunities for pioneering website strategies tailored to the world’s most distinguished luxury hotels and brands. Aro Digital Strategy established itself … Read More Aro Digital Strategy

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Azza Fahmy

I supported the London launch of Azza Fahmy, the renowned Egyptian jewellery house, working closely with their team lead, Kris Betlem, to orchestrate both on- and off-site events. As part of this collaboration, I introduced the brand to London’s most prestigious hotels, influential businesswomen, and carefully selected potential partners, positioning Azza Fahmy within the city’s luxury and cultural landscape. I have known Saira for … Read More Azza Fahmy

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Vintry & Mercer

Vintry & Mercer is the newest jewel in London’s luxury hospitality scene, a boutique hotel nestled in the heart of the City. I played a key role in shaping the hotel’s digital presence and online strategy during its launch phase, ensuring a seamless and high-impact introduction to the market. This included curating and executing an exclusive influencer dinner to unveil the hotel’s signature restaurant, … Read More Vintry & Mercer

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Mandarin Oriental Hyde Park

Worked closely with the Hotel Management Team in supporting their Food and Beverage Marketing Strategy especially in connecting with key partners in the upscale neighborhood of Knightsbridge to raise the profile of The Mandarin Oriental Hyde Park’s offering. Worked locally to promoted the offerings of Bar Boulud and the Tea Room, The Rosebery. Organized various networking events, influencer marketing initiatives and brought some key … Read More Mandarin Oriental Hyde Park

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The Mandarin Oriental

Provided Food and Beverage marketing support for Mandarin Oriental Hyde Park’s acclaimed restaurant, Bar Boulud, and the Tea Room, The Rosebery. Curated and executed a series of exclusive networking events and influencer marketing initiatives, while introducing select high-profile companies to experience the private spaces for bespoke events and private dinners. Successfully cultivated relationships with key luxury brands and companies, bringing them to Bar Boulud … Read More The Mandarin Oriental