About

Her background includes tech and SEO, but she is passionate about helping brands achieve clarity in their visual, emotional, and commercial presence. She has worked with founders, creative directors, and heritage clients in London, Paris, and New York, facilitating connections between ideas, people, and language. 

Rasheed runs a consulting firm specializing in assisting high-end brands with tailored strategies to enhance brand recognition and attract a larger audience. This encompasses digital marketing, offline visibility, and brand alliances. Her client list includes prestigious names like The Mandarin Oriental Hyde Park, The Lowell Hotel, and Hotel Alfred Sommier. 

She is dedicated to fostering connections among women and has founded an exclusive, invitation-only breakfast club for entrepreneurial women. She also runs the blog “Mostly About Coffee,” which has evolved into a platform for exploring taste, elegance, and depth, featuring interviews with pioneers in hospitality, luxury brands, and reflections on travel, creativity, and identity